Booking from March — two brand slots and one retainer place open.
Check availabilityIndependent designer · Working remotely
I build identity and label systems for small-batch food and drink makers — from the first positioning conversation through to the artwork your printer actually opens. One designer, start to finish, no account layer in between.
Services
Three ways to work together. Each one is a fixed scope with a named deliverable list, so you know what lands in your hands at the end.
01
For a maker with a product and no coherent identity behind it yet.
02
For a range that needs artwork a printer can run without queries.
03
For a growing range that keeps generating small design jobs.
Selected work
What was needed, what was made, and what actually shipped — including the parts that changed the brief along the way.
Chapter 01 · Cider
A farm-gate producer with three presses and a hand-written chalkboard needed something that would survive being stacked in a chilled cabinet next to national brands.
We kept the orchard as the anchor and threw out the woodcut cliché. The system runs on a heavy slab wordmark, an uncoated stock, and a single band of colour that changes per press — so a new batch never needs a new design, just a new band.
Chapter 02 · Dried goods
A two-person pasta maker was trading under a working title they had never liked, with packaging assembled from a stock template and a label printer.
Naming direction came first — a shortlist of six with availability notes — then a box system with a die-cut window sized so the shape of the pasta does the selling. The market stall kit reuses the same window as a physical frame.
Chapter 03 · Coffee
Six roasts, six unrelated bag designs, and a subscription box that looked like it came from a seventh company. The identity was fine; the system around it did not exist.
The refresh kept the existing mark and rebuilt everything beneath it: one bag layout, a roast-level scale that reads at arm's length, and a grind panel the counter staff can point at. New roasts now drop into the template without me.
Process
Four stages, the same every time. You will always know which one we are in and what is needed from you next.
01
Thirty minutes to talk through the product, the shelf it is heading for and the date it needs to be there. No deck, no pitch.
02
A week of looking properly — at your category, the stockists you want, the constraints your printer imposes and what your labels legally have to carry.
03
One route is chosen and developed. Two rounds of revisions are built into every stage, gathered as a single consolidated set of notes rather than a drip of messages.
04
Artwork is built to your printer's template, checked against their spec, and sent with everything a future designer would need to pick it up.
Working notes
The things makers usually ask on the fit call, answered here so you can decide before you write to me.
Start a project
A few lines is enough to begin. Every enquiry gets a written reply with a fee range and the next open slot — or an honest note if I am not the right fit.